The management at Splash,a major beverage company,knows that approximately 40 percent of its consumers always buy Splash products without considering alternative drinks or the prices of their products.For Splash,such consumers can be characterized as _____ loyal.
A) selectively
B) behaviorally
C) partially
D) relatively
E) strategically

Question

Quizplus · Accepted Answer

The term "behaviorally loyal" refers to customers who continue to purchase a product based on their previous experience with it or their habit of buying it, rather than considering other alternatives or switching to a competitor. This is a more accurate description than "selectively loyal" or "partially loyal" which imply some level of consideration of other options or variability in loyalty. "Relatively loyal" is not a commonly used term in marketing or consumer behavior and does not accurately capture the concept of loyalty. "Strategically loyal" does not convey the idea of habitual or previous behavior and is not a commonly used term in this context.

The Management at Splash,a Major Beverage Company,knows That Approximately 40