The two types of partnerships between buyers and sellers are called _____.
A) functional and mutual
B) tactical and strategic
C) cognitive and affective
D) relational and strategic
E) tactical and functional

Question

Quizplus · Accepted Answer

The two types of partnerships between buyers and sellers are relational and strategic. Relational partnerships focus on building long-term relationships based on trust and mutual benefits, while strategic partnerships involve a more integrated and collaborative approach to achieving shared goals and creating value. The other answer choices do not accurately reflect the two types of partnerships.

The Two Types of Partnerships Between Buyers and Sellers Are