The use of a third-party testimonial letter strengthens the _____ method of responding to a prospect's objections.
A) compensation
B) indirect denial
C) boomerang
D) referral
E) acknowledge

Question

Quizplus · Accepted Answer

Referral method involves using a satisfied customer as a reference to address objections raised by the prospect. A third-party testimonial letter is a form of referral that can be used to strengthen the credibility of the sales message and help overcome objections. The letter provides proof and support for the claims made by the salesperson, creating a trust and confidence in the prospect's mind. It is an effective way to engage prospects and move them closer to making a purchase.

The Use of a Third-Party Testimonial Letter Strengthens the _____