David Merrill and Roger Reid developed a sales training method that divides prospects into four different categories: relater,socializer,thinker,and director.

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David Merrill and Roger Reid developed the Social Styles Model, which categorizes people into four types: Analytical, Driver, Amiable, and Expressive, not relater, socializer, thinker, and director.

David Merrill and Roger Reid Developed a Sales Training Method