To sell to Joann,you need to appeal to her ego.She'd rather hear that your new product will make people notice her as an innovative leader than be told about the cost savings it will provide or that employees will benefit from it.Joann's social style best fits the description of _____ according to the social style matrix.

Question

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Joann's preference for hearing about how a new product will make her stand out as an innovative leader indicates that she values recognition and attention. This aligns with the characteristic traits of expressives in the social style matrix, who tend to be outgoing, influential, and prioritize personal recognition and acknowledgement.

To Sell to Joann,you Need to Appeal to Her Ego