According to the social style matrix,when selling to an amiable prospect,a salesperson should:
A) avoid establishing any long-term relationship.
B) stress the product's benefits in terms of its effect on the satisfaction of employees.
C) highlight the power, prestige, and authority the prospect would gain from the purchase.
D) try to close the deal with a quick purchase decision.
E) create a presentation that would appeal to a risk taker.

Question

Quizplus · Accepted Answer

When selling to an amiable prospect, a salesperson should stress the product's benefits in terms of its effect on the satisfaction of employees. Amiable prospects value relationships and teamwork, so highlighting how the product can positively impact their team's satisfaction aligns with their values and priorities. This approach will help the salesperson build rapport and establish trust with the prospect, increasing their likelihood of making a purchase.

According to the Social Style Matrix,when Selling to an Amiable