Which of the following describes a limitation associated with the use of the social style matrix as a sales training tool?
A) It bases the classifications on communication style and not on communication content.
B) It requires the salesperson to not deviate from the strategy as designated by the method.
C) It increases the number of performance appraisals done annually.
D) It has a large number of subcategories, which may need to be used for customers that are difficult to label.
E) It is costly to implement.

Question

Quizplus · Accepted Answer

The social style matrix only considers communication style, but ignores communication content. This can limit its effectiveness as a sales training tool because content is often just as important as style in successful sales interactions.

Which of the Following Describes a Limitation Associated with the Use