Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

Question

Quizplus · Accepted Answer

Interpretive research is focused on understanding the subjective meanings and interpretations that individuals hold towards particular phenomena, including consumer experiences. Its objective is to provide an in-depth understanding of the context and personal meanings that shape consumer behavior, rather than just describing or predicting it.

Interpretive Research Seeks to Explain the Inner Meanings Associated with Specific