The first step in the basic consumption process is _____.
A) cost and benefit analysis
B) purchase decision
C) value assessment
D) want specification
E) need realization

Question

Quizplus · Accepted Answer

The first step in the basic consumption process is need realization, which means the consumer recognizes a problem or a need that they want to solve or satisfy. This step is followed by want specification, value assessment, purchase decision, and finally, post-purchase evaluation. The other options mentioned in the question (cost and benefit analysis, value assessment, and want specification) are all part of the later stages of the consumption process.

The First Step in the Basic Consumption Process Is _____