A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.
A) touchpoint
B) exchange
C) want
D) reaction
E) attribute

Question

Quizplus · Accepted Answer

A want is a specific desire that a consumer has, which can help them address a recognized need. It is a more specific manifestation of a need and can drive consumer behavior towards seeking a product or service that can fulfill that want.

A(n)_____ Is a Specific Desire That Spells Out a Way