Renee Samson has been invited to take part in a formal dance programme next month.Though she has a lot of gowns,she decides to go shopping for a new one that she had seen at a sale.The gown is an example of a(n)_____ in the basic consumption process.
A) need
B) want
C) reaction
D) outcome
E) touchpoint

Question

Quizplus · Accepted Answer

The gown that Renee Samson saw at a sale and decided to purchase even though she already had other gowns, is an example of a want in the basic consumption process. A want is a desire for a product or service that is not necessary for survival or well-being. In this case, Renee wanted a new gown for the formal dance program despite already having enough gowns.

Renee Samson Has Been Invited to Take Part in a Formal