_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.
A) Quantitative
B) Qualitative
C) Interpretive
D) Ethnographic
E) Historical

Question

Quizplus · Accepted Answer

Quantitative research uses numerical measurement and analysis tools to address questions about consumer behavior, making it the best choice for this question. Qualitative research focuses more on understanding underlying reasons and motivations for behavior through interviews or observations, interpretive research analyzes how people make sense of their experiences, ethnographic research involves studying a particular culture or community, and historical research involves analyzing past events and their impact on behavior.

_____ Research Addresses Questions About Consumer Behavior Using Numerical Measurement