Using the multiattribute model,salespeople decide how to alter the content of their presentation based on customer beliefs and needs.

Question

Quizplus · Accepted Answer

The multiattribute model involves assessing the customer's beliefs and needs in order to tailor the presentation to them. This helps the salesperson address the specific concerns and preferences of the customer and increase the likelihood of making a sale.

Using the Multiattribute Model,salespeople Decide How to Alter the Content