The human resource director at a commercial laundry is having trouble providing the labor needed for the business.In a trade journal,he read about a VAC Soil Counting System that is a computerized system for sorting and counting incoming soiled clothes.The system can reduce labor costs by up to 50 percent.He called the toll-free number in the ad and spoke to the salesperson.The VAC salesperson had been trying to get an appointment with the owner of the laundry for over a year,so he was pleased when the HR director showed interest in the product and expressed willingness to take the information to the owner.In terms of the buying center,the HR director is acting as a(n):

Question

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The HR director is the one who showed interest and initiated the process of considering the VAC Soil Counting System. However, the ultimate decision to purchase the system would be made by the owner, who would act as the decider. The HR director may also be a user of the system, but that is not relevant to their role in the buying center. The gatekeeper would typically control access to information, but there is no indication that this is the case here. The buyer would be the person responsible for making the actual purchase, which could be the HR director or someone else.

The Human Resource Director at a Commercial Laundry Is Having