The organizational buyer for McArthur Gardens frequently uses _____ to make sure that all important factors are considered,such as bulb size,delivery speed,bulb sprouting time,and level of sales support,before selecting a supplier.
A) vendor analysis
B) marketing audit
C) tying agreement
D) needs assessment
E) value analysis

Question

Quizplus · Accepted Answer

Value analysis involves evaluating all important factors, including price, quality, delivery, and customer support, before selecting a supplier. This process helps the buyer to make an informed decision and ensure that they are getting the best value for their money. Therefore, value analysis is the most appropriate choice in this scenario.

The Organizational Buyer for McArthur Gardens Frequently Uses _____ to Make