
A customer relationship management system allows a firm to be more customer-focused.
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Q4: People and groups who help shape a
Q6: Utilitarian value is derived from a product
Q7: Worth to a consumer is a function
Q7: Situational influences are unique to a time
Q8: Individual differences,which include personality and lifestyle,help determine
Q10: The Consumer Behavior Framework (CBF)represents consumer behavior
Q11: Two types of values are primary value
Q12: Value equals the difference between what you
Q13: A basic customer relationship management premise is
Q14: Cognition refers to the mental processes that
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