The term augmented product means the original product plus the extra things needed to increase the value from consumption.
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Q29: To deliver superior customer value,different business units
Q30: Products are multifaceted and can provide value
Q31: Companies embracing the total value concept demonstrate
Q32: Strategies exist at more than one level
Q33: Any act of consumption cannot provide both
Q35: A marketing strategy provides an operating orientation
Q36: A corporate strategy is the way a
Q37: A strategy is a planned way of
Q38: One conceptual difference between utilitarian value and
Q39: The marketing mix represents the way a
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