Every product's value is made up of the basic benefits,plus the augmented product,plus the "feel" benefits.

Question

Quizplus · Accepted Answer

The statement accurately describes the concept of the augmented product model, where the total product value comprises of the basic features and benefits, augmented by additional features, services, and support, along with the emotional and experiential benefits that influence the customer's perception and experience.

Every Product's Value Is Made Up of the Basic Benefits,plus