When firms fail to realize how their products provide value,they run the risk of developing _____.
A) marketing myopia
B) cognitive dissonance
C) negative affect
D) marketing dissonance
E) marketing disconnect

Question

Quizplus · Accepted Answer

Marketing myopia refers to a situation where a company is too focused on its products or services, rather than on the needs and wants of its customers. This can lead to a narrow or short-term view of the market, and a failure to recognize the changing needs of consumers. As a result, the company might miss out on opportunities for growth or fail to remain competitive over time.

When Firms Fail to Realize How Their Products Provide Value,they