Which of the following,on a perceptual map,represents the combination of product characteristics that provide the most value to an individual consumer or market segment?
A) Touch point
B) Maximum point
C) Optimum point
D) Ideal point
E) Slope intercept

Question

Quizplus · Accepted Answer

The combination of product characteristics that provide the most value to an individual consumer or market segment is called the ideal point. It is the point on the perceptual map where the consumer perceives the product to be providing the highest value for their needs and preferences.

Which of the Following,on a Perceptual Map,represents the Combination of Product