The mere exposure effect works best when the consumer is distracted from processing the focal stimulus.

Question

Quizplus · Accepted Answer

The mere exposure effect is the phenomenon where people tend to develop a preference for things simply because they are familiar with them. This effect works best when the consumer is distracted or not fully focused on processing the focal stimulus, which allows the repeated exposure to the stimulus to influence their preference. Therefore, the statement is true.

The Mere Exposure Effect Works Best When the Consumer Is