Many store brand packages look similar to national brand packages.This is done with the hope that consumers' awareness and interpretation of the package design might lead them to think of the less expensive store brand as qualitatively comparable with the more expensive national brand.This is an attempt to influence consumers' _____.

Question

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The strategy of making store brand packages look similar to national brand packages is designed to influence consumers' perception. By creating a visual similarity between the store brand and the national brand, the hope is that consumers will perceive the store brand as being of comparable quality to the more expensive national brand. This strategy is based on the idea that consumers often make judgments about product quality based on visual cues, and so manipulating these cues can influence their perception.

Many Store Brand Packages Look Similar to National Brand Packages