Which of the following terms describes a consumer's immediate response after exposure to a stimulus?
A) Sensation
B) Retention
C) Comprehension
D) Attention
E) Simulation

Question

Quizplus · Accepted Answer

Sensation refers to the consumer's immediate response to a stimulus, such as their initial feelings or physical reactions to a product or advertisement. Retention, comprehension, attention, and simulation are all important factors in the consumer decision-making process, but they do not specifically refer to the immediate response to a stimulus.

Which of the Following Terms Describes a Consumer's Immediate Response