Consumers confront a barrage of marketing messages each day.Banner ads on websites,billboards,and print media are some of the agents through which these messages are communicated to the consumers.However,most consumers "see" only a few of these messages and screen out the rest.This process of filtering out stimuli is known as _____.
A) selective precipitation
B) selective retention
C) selective distortion
D) selective exposure
E) selective filtration

Question

Quizplus · Accepted Answer

The process of filtering out stimuli is known as selective exposure. This means that consumers choose to be exposed to only a few marketing messages that align with their interests or needs, and ignore or screen out the rest.

Consumers Confront a Barrage of Marketing Messages Each Day