Selective distortion is the process by which:
A) marketers manipulate information to influence consumers.
B) consumers form opinions about one brand over another based on the information provided by marketers.
C) consumers screen out most stimuli and attend to only a small portion of stimuli.
D) marketers determine the minimum strength of stimulus necessary to influence a consumer.
E) consumers interpret information in ways that are biased by their previously held beliefs.

Question

Quizplus · Accepted Answer

Selective distortion refers to the phenomenon where consumers interpret information in ways that are biased by their previously held beliefs. This means that consumers are more likely to interpret information in a way that supports their existing beliefs, and disregard or distort information that contradicts their beliefs. Marketers can try to counteract this by framing their messages in a way that resonates with consumers' existing beliefs, or by providing new information that is consistent with those beliefs.

Selective Distortion Is the Process by Which