Advertisements that feature special promotions,such as buy-one-get-one-free offers,represent a marketing strategy that makes use of _____ because these advertisements essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity.
A) discriminative stimuli
B) shapers
C) aversive stimuli
D) extinction stimuli
E) punishers

Question

Quizplus · Accepted Answer

Discriminative stimuli are cues or signals that indicate the availability of reinforcement, in this case a special promotion, for engaging in a specific behavior, such as making a purchase. Therefore, advertisements featuring buy-one-get-one-free offers can be considered discriminative stimuli because they signal the availability of a reward for making a specific purchasing activity.

Advertisements That Feature Special Promotions,such as Buy-One-Get-One-Free Offers,represent a Marketing