The physical characteristics of a message refer to the elements of a message that one senses directly.
Correct Answer:
Verified
Q6: Internal factors within the consumer powerfully influence
Q7: Consumers tend to comprehend and remember more
Q8: Consumers derive meaning from both the actual
Q8: Marketers should maximize incongruity in marketing messages
Q9: Consumers who are right brain dominant may
Q11: Research suggests that traditional cigarette warning labels
Q12: In a message,everything besides the figure should
Q13: Consumers prefer objects that are consistent with
Q15: Rumination is the process by which continuous
Q23: Consumers display a preference for things that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents