In a marketing message,_____ refers to the consumers' perception of how honest and unbiased the source is.
A) visibility
B) attractiveness
C) expertise
D) trustworthiness
E) congruity

Question

Quizplus · Accepted Answer

Trustworthiness refers to the perceived honesty and reliability of the message source. This is an important factor for consumers when they are evaluating marketing messages and deciding whether to trust the information presented. If a source is seen as trustworthy, consumers are more likely to accept the message and act on it.

In a Marketing Message,_____ Refers to the Consumers' Perception of How