Consumers in bad moods tend to make decisions faster and to outspend their good-mood counterparts.
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Q20: The most basic needs are addressed with
Q21: Emotions create visceral responses,meaning that certain feeling
Q22: Things that lower a consumer's mood make
Q23: PANAS measures of emotions include physiological responses
Q24: Emotional involvement drives one to consume generally
Q24: Autonomic measures of assessing emotional activity require
Q26: Research shows that consumers who are in
Q28: The consumer with relatively high emotional expressiveness
Q29: Emotional involvement increases when the consumer receives
Q30: Mood-congruent judgments are evaluations in which the
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