Deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____ involvement.
A) situational
B) emotional
C) associative
D) momentary
E) shopping

Question

Quizplus · Accepted Answer

Emotional involvement is characterized by strong feelings towards an object or activity. It goes beyond situational involvement (where a person is only temporarily interested due to immediate circumstances) and associative involvement (where a person's interest is based on associations with other people or things). Momentary involvement and shopping involvement are not recognized types of involvement.

Deep Personal Interest That Evokes Strongly Felt Feelings Associated with Some