Sally is a research student who has chosen to conduct a consumer behavior research for her doctoral thesis.Believing that consumers often use products to convey their self-concepts to others,she studies luxury brands,logos,and products to find out what they mean to consumers.Which of the following best describes this field of study?

Question

Quizplus · Accepted Answer

The field of study that focuses on the meaning of symbols and signs such as luxury brands and logos is known as semiotics.

Sally Is a Research Student Who Has Chosen to Conduct