The elaboration likelihood model (ELM)illustrates how consumers compare incoming information to their existing attitudes about a particular object or issue.
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Q17: Attitude auditing refers to the extent to
Q18: Impulse purchases are never motivated by feelings.
Q19: In the attitude-toward-the-object (ATO)model,the belief ratings (b)do
Q20: According to the ABC approach to attitudes,the
Q22: Attitude change tends to be relatively enduring
Q23: According to the elaboration likelihood model,if the
Q24: The basic premise of balance theory is
Q25: Contradicting thoughts are known as negative arguments.
Q26: According to the behavioral influence approach to
Q27: Persuasion refers to specific attempts to change
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