When material presented early in a message is most influential,a _____ is said to occur.
A) primacy effect
B) contrast effect
C) recency effect
D) peripheral effect
E) negative effect

Question

Quizplus · Accepted Answer

The primacy effect refers to the phenomenon where people have a better memory for information presented at the beginning of a message. The information presented early on is more likely to be remembered, and hence, more influential.

When Material Presented Early in a Message Is Most Influential,a