AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Automobile Scenario.According to the attitude-toward-the-object approach to attitude change,if Honda publicized the fact that Accord is also being offered as a hybrid with more environment-friendly features,by which of the following methods is Honda attempting to change this consumer's attitude toward its brand?
A) Changing beliefs
B) Adding beliefs about new attributes
C) Changing evaluations
D) Changing schema-based affect
E) Adding a social norm

Question

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to the Automobile Scenario.According to the attitude-toward-the-object approach to attitude change,if Honda publicized the fact that Accord is also being offered as a hybrid with more environment-friendly features,by which of the following methods is Honda attempting to change this consumer's attitude toward its brand?
A) Changing beliefs 
B) Adding beliefs about new attributes 
C) Changing evaluations 
D) Changing schema-based affect 
E) Adding a social norm

Quizplus · Accepted Answer

By offering a hybrid version, Honda is attempting to add a new attribute (environmental friendliness) and increase the consumer's belief about its performance on that attribute. This is an example of the adding beliefs about new attributes method of attitude change.

AUTOMOBILE SCENARIO Consider a Consumer Who Is Contemplating a New Automobile Purchase