AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to the Automobile Scenario.The consumer comes across an advertisement that shows Honda stating that Accord is being offered as an environment-friendly hybrid model.According to the elaboration likelihood model (ELM),this consumer is most likely to be influenced by the _____ route to persuasion.
A) central
B) peripheral
C) secondary
D) sentiment
E) unit

Question

AUTOMOBILE SCENARIO
Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to the Automobile Scenario.The consumer comes across an advertisement that shows Honda stating that Accord is being offered as an environment-friendly hybrid model.According to the elaboration likelihood model (ELM),this consumer is most likely to be influenced by the _____ route to persuasion.
A) central 
B) peripheral 
C) secondary 
D) sentiment 
E) unit

Quizplus · Accepted Answer

The central route to persuasion involves careful and thoughtful consideration of the true merits of the information presented, which is likely in this scenario as the consumer evaluates the environmental benefits of the hybrid model.

AUTOMOBILE SCENARIO Consider a Consumer Who Is Contemplating a New Automobile Purchase