Consumers who spread information about all types of products and services that are available in the marketplace are called _____.

Question

Quizplus · Accepted Answer

Market mavens are consumers who have a lot of information about various products and services in the marketplace and actively share this information with others. They are often sought for advice and recommendations by others in their social circle. Surrogate consumers are individuals who make purchase decisions on behalf of others, such as parents buying toys for their children. Opinion leaders are individuals who are influential in shaping the opinions and attitudes of others. Universal shoppers are consumers who shop at a wide range of stores and purchase a variety of products. Conspicuous consumers are individuals who prioritize status and luxury in their consumption choices.

Consumers Who Spread Information About All Types of Products and Services