Fred has an analog television without cable or satellite.He will not switch to a digital TV until the old one breaks down.Which of the following adopter categories best describes Fred?
A) Innovator
B) Early adopter
C) Early majority
D) Impulse purchaser
E) Laggard

Question

Quizplus · Accepted Answer

Fred is resistant to change and is waiting until his old TV breaks down before switching to a digital TV. This behavior is characteristic of a laggard, who is the last group of consumers to adopt a new technology.

Fred Has an Analog Television Without Cable or Satellite