GIRLS' DAY OUT SCENARIO
Janice and her girlfriends generally reserve the last Saturday of every month for a girls-only day out. Most of the girls in the group are her friends from school who like to hang out together and they all share a passion for shopping. When Janice shops with the group, she restrains herself from her bargaining-prone habit and ends up buying expensive luxury brands as the group is very conscious of purchasing only high-end brands. Janice's best friend Maeve is considered the most informational among the group. She knows everything about handbags and has an enviable collection of her own. Everyone seeks her opinion before buying one. Once, a friend hired her to put together an entire collection of handbags to go with an ensemble. Some designers were even prompted to use Maeve's expertise on handbags to promote their new handbag collections in her social circle. They gave her a few handbags to carry around at parties and other social events. Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends.
-Refer to Girls' Day Out Scenario.Some designers used Maeve's expertise on handbags to promote their new handbag collections in her social circle.They gave her a few handbags to carry around at parties and other social events.Mauve also used a few social networking sites to write about the brand and thus created excitement about the brand among her friends.This is an example of _____ marketing.

Question

Quizplus · Accepted Answer

This is an example of buzz marketing, as Maeve created excitement and interest about the brand among her friends and social circle through word-of-mouth and social media promotion.