Scalar equivalence is necessary to compare average scores for consumer attitudes between cultures.

Question

Quizplus · Accepted Answer

Scalar equivalence refers to the idea that measurement scales used in different cultures are equivalent. In order to compare average scores for consumer attitudes between cultures, scalar equivalence is necessary to ensure that the measurement scales used to collect the data are comparable across cultures. Without scalar equivalence, it would be difficult to make valid comparisons between cultures.

Scalar Equivalence Is Necessary to Compare Average Scores for Consumer