When a consumer faces a situation involving conflicting expectations based on cultural expectations,he or she is said to be experiencing _____ conflict.
A) armed
B) relational
C) physical
D) structural
E) role

Question

Quizplus · Accepted Answer

Role conflict occurs when a consumer faces conflicting expectations based on social roles or cultural expectations. For example, a woman may experience role conflict when she has to choose between her role as a mother and her role as an employee, and the cultural expectations associated with each role are different.

When a Consumer Faces a Situation Involving Conflicting Expectations Based