Which of the following is true about gender differences in making consumer decisions?
A) Men tend to be more heuristic/intuitive in their processing.
B) Men tend to process information in a more piecemeal fashion.
C) Women tend to process information based on the way it is framed.
D) Women tend to process information based on the categories it evokes.
E) Men generally tend to make poorer consumer choices than women.

Question

Quizplus · Accepted Answer

Research suggests that men tend to rely more on heuristics and intuitive processing in making consumer decisions, while women tend to process information more systematically and holistically. This is due to differences in cognitive processing and socialization. Therefore, option A is the correct answer.

Which of the Following Is True About Gender Differences in Making