Which of the following statements is true about the social class microculture in the U.S.?
A) Every consumer in the social class will exhibit the exact same behaviors and opinions.
B) Consumers born into a social class have an achieved status.
C) Social class tends to be a better predictor of purchases that involve symbolic products.
D) All consumers in a social class will strive to move up the social ladder.
E) Consumers who work their way into a class have an ascribed status.

Question

Quizplus · Accepted Answer

Social class tends to be a better predictor of purchases that involve symbolic products, such as luxury goods, than functional products. However, A, B, D, and E are incorrect because social class is not a homogeneous group and individuals within a social class can exhibit different behaviors and opinions, social class can be an achieved or ascribed status depending on the situation, and not all consumers strive to move up the social ladder.

Which of the Following Statements Is True About the Social