Wen,a consumer researcher,is conducting a research on the buying behavior of the Hispanics.As part of her study,she calculates a consumer's buying power by relating it to the consumer's income.The consumer attributes that Wen employs in her research can best be described as _____.

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Wen is using income, which is a demographic variable, to determine buying power. Geographics are based on location, ethnographics are based on cultural background, and psychographics are based on personality and lifestyle. Orthographics is not a term commonly used in consumer research.

Wen,a Consumer Researcher,is Conducting a Research on the Buying Behavior