Which of the following types of analysis develops a profile of a consumer group based on relatively tangible human characteristics such as age,ethnicity,sex,occupation,income,region,religion,and gender?
A) Demographic analysis
B) Ethnographic analysis
C) Orthographic analysis
D) Geographic analysis
E) Psychographic analysis

Question

Quizplus · Accepted Answer

Demographic analysis develops a profile of a consumer group based on relatively tangible human characteristics such as age, ethnicity, sex, occupation, income, region, religion, and gender. Ethnographic analysis focuses on understanding the cultural patterns and beliefs of a group of people, while geographic analysis examines the geographic distribution of a consumer group. Orthographic analysis is not a relevant term in this context, and psychographic analysis develops a profile based on less tangible characteristics such as personality traits, values, and attitudes.

Which of the Following Types of Analysis Develops a Profile