Apple is known for using a unique operating system that integrates well with peripheral devices such as iPod and iPhone. What kind of a strategy is Apple using?

Question

Quizplus · Accepted Answer

The "differentiation" strategy attempts to create the impression that the company's product or service is different from that of others in the industry. The perceived differentiation can come from creating a brand image, from technology, from offering unique features, or from unique customer service.

Apple Is Known for Using a Unique Operating System That