Time pressure shapes the value consumers perceive in products by influencing both quality and price perceptions.

Question

Quizplus · Accepted Answer

Time pressure can make consumers perceive products as having higher quality if they are able to fulfill their needs quickly and efficiently. On the other hand, if there is limited time to compare prices, consumers may perceive products as having a higher price value due to a lack of time to shop around for better deals. Therefore, time pressure can shape both quality and price perceptions in product evaluations.

Time Pressure Shapes the Value Consumers Perceive in Products by Influencing