
Both marketing and shopping make purchase more likely,but one involves activities of marketing people and the other involves activities of shoppers.
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Q4: Situational influences are enduring characteristics of neither
Q5: The term temporal factor refers to situational
Q6: In some ways,time is a consumer's only
Q7: Time pressure represents an urgency to act
Q10: A consumer who is running short of
Q11: Seasonality refers to regularly occurring conditions that
Q12: Experiential shopping involves recreationally oriented activities designed
Q13: Situational influences change the desirability of consuming
Q14: The challenge for those who sell seasonal
Q37: Time pressure shapes the value consumers perceive
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