Diane buys most of her everyday needs from the local retail shop.However,one day when she visited the shop,she found it very crowded.Diane hates crowded places and therefore she returned home without buying anything.This is an example of a _____ influence altering a consumer's perception of value.

Question

Quizplus · Accepted Answer

The given scenario represents a situational influence, as the crowded environment in the retail shop altered Diane's perception of value and prevented her from making a purchase despite needing it.

Diane Buys Most of Her Everyday Needs from the Local