Consumers expect personal trainers to be physically fit.The degree to which a trainer's appearance matches a consumer's prototype and elicits a favorable response from the consumer will be referred to as _____.
A) source fit
B) source congruity
C) source attractiveness
D) source comparison
E) source control

Question

Quizplus · Accepted Answer

The degree to which a trainer's appearance matches a consumer's prototype and elicits a favorable response from the consumer is known as source attractiveness. Consumers expect personal trainers to be physically fit, and a trainer's appearance is a significant factor in determining their overall perception and effectiveness. Source fit, source congruity, source comparison, and source control are not appropriate terms to describe this concept.

Consumers Expect Personal Trainers to Be Physically Fit