WEEKEND SHOPPING SCENARIO
The Smiths do their groceries every weekend. These are elaborately planned with Mrs. Smith making a list of requirements for the entire family over the week. She never forgets to replenish their stock of Caribbean coffee as her husband, a writer, generally feels groggy and sleepy after lunch in the afternoon. The coffee keeps him awake at such times. Fruits are a "must-buy" for the family. Everyone including their three children loves apples. However, Mrs. Smith refrains from buying apples when they are not in season as they tend to be more expensive. This weekend, she bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that comes on TV everyday at dinnertime. She also bought a packet of cocoa powder even though it was not on the list. She realized she needed it as she was attending chocolate-making classes. She has a weakness for milk chocolates and cannot resist the temptation to buy them. The Smiths don't have a strict budget for these shopping trips. More often than not, Mrs. Smith relies on her memory to keep a tab on their expenditure. What matters most to them is that everyone in the family should get what they want.
-Refer to Weekend Shopping Scenario.Mrs.Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime.This is an example of a commercial that is based on the concept of _____.

Question

Quizplus · Accepted Answer

Advertiming refers to the strategic timing of advertisements to coincide with when the target audience is most likely to be receptive, such as during dinnertime when the children are watching TV.

WEEKEND SHOPPING SCENARIO The Smiths Do Their Groceries Every Weekend. These Are Elaborately